An Investment Advisory is an entity that links the investment professionals to the relationship managers for asset management organizations. These firms must be registered with the Securities and Exchange Commission, as all the actions of investment advisory services are governed by the Investment Advisors Act of 1940. Investment advisors often have discretionary authority over their clients’ assets and are required to uphold standards of fiduciary responsibility. Investment Advisory services make investment recommendations or conduct securities analysis, this industry also includes money managers, investment consultants, financial planners, wealth managers, asset managers, and hedge fund general partners.