How to Win Customers and Keep Them for Life

"A powerhouse, a classic."

—James B. Patterson*, bestselling novelist and former Chairman and Creative Director of J. Walter Thompson, U.S.A., Inc.

"An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business."

— Jere W. Thompson, President and CEO, The Southland Corporation

"I've always believed that it's a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results."

— Ed Flanagan, President, Sales Marketing Executives--Greater New York