Escape from the Rat Race attempts to teach financial intelligence to children through colorful cartoon images and cute animal characters. It tells readers to minimize their liabilities such as credit-card debt while building assets, such as starting their own businesses. Examples of the latter include charging classmates to read their comic books or for borrowing their bicycles. Ultimately, Rich Dad's Escape from the Rat Race teaches readers how to create assets and how to make your money work for you so you won't need to work hard for money all your life.