- Born from 1982 to 2004
- Grew up during Culture wars and 90s Boom
- Adults during Global Financial Crisis & War on Terror
- 92 Million People are Millenials in the United
- Larger than the Baby Boomer Generation
- Like Teams (Work, school, activities)
- Notorious for being saddled down by student debt (vs little/none for previous generations)
- Has delayed key economic milestones such as marriage, home purchase, etc.
- Risk adverse (less violence, drugs, bad driving, etc.)
- Avoid debt & credit cards
- Avoid risky stock investments
- Avoid starting businesses
- Prolonging marriage, buying houses, etc.
- Very conventional (fit in, credentials, family life, etc)
- Achievement Oriented
- Goal of maximized performance in all aspects of life
- Flip side is that they are overly stressed
- Want guidance and direction from their bosses/elders
- Very positive generation
- Were sheltered & protected as kids (vs. previous Gen X)
- They were all taught that they are each special
- Famous Millenials
- Mark Zuckerberg
- Bruno Mars
- Taylor Swift
- LeBron James
